A friend recommended me to S.J. Auto to create a logo that represented their company. I went through their mission and beginnings through email. The owner of the business owned a Miata that he’s been working on since he was young which inspired him to create his services. This is why I chose the Miata for the logo and sent him 5 samples of the “simplistic” logos he wanted.

We worked with one he really liked in person for a couple days until he was satisfied. What you see above is the official logo he uses for his local business. He does not have any social media or website but uses the logo for his cards he prints. His business is dependent on him driving out to other peoples location to do service rather than having his customer base come to him. This is his main special factor of his business. Below is a concept that we went through with his business cards but he decided that the logo was enough half way through prototyping.