TRL & Associates, LLC
Task
To crate a logo design and a reusable letter template.
Client
Theodore Roland Lewis
Year
Summer 2024
Research & Brainstorming
Client had descriptions to want a star in the logo with TRL as the main logo with & Associates below it. I went with the clients request and formed these drafts.
Creating Digital Drafts
Client wanted to then approach the logo completely fresh and for me to create some drafts to see which direction he would want to go.
Refining Selection
The client went with selection #6 with the box. Their comment was that the design made the letters TRL less visible. I went with his selection and made 6 more drafts based on his specifications. Mostly working around the R and if the top right and bottom left was connected or not.
Final Presentation of the Logo
The logo’s iconic design is polished and modern, showcasing a balanced composition that embodies minimalist elegance.
Template Prototype
After finalizing the logo, the template prototypes were designed to complement its style. The client requested a clean, minimalist letter template that featured essential information with ample space for handwritten notes.
Drafts
Client Requested the letter template to be really simple with just his information as well as black and white. I created 2 examples of black and white backgrounds to gauge ideas better of what he wanted the letterhead to look like.
Final Design
The final 2 page design was finalized and the bottom line under
& Associates, LLC. was actually added here!
The letter template designs were developed with a clean, well-organized layout, focusing on essential details and providing ample space for handwritten notes, perfectly aligning with the client's preference for simplicity.
